Product Analytics
Know exactly where your users
drop off — and why.
Luma tracks every event, maps every funnel, and surfaces the moments that turn trials into paying customers.
Luma by the numbers
Active teams
Uptime SLA
Avg. events tracked daily
Minutes to first insight
Features
Everything you need to understand your product.
Event tracking
Capture every click, page view, and custom event with one line of code. No sampling.
Funnel analysis
Build conversion funnels in minutes. See exactly where users fall off and what to fix.
Cohort retention
Track retention curves by signup date, plan, or any property you define.
Revenue analytics
MRR, ARR, churn, and expansion — all calculated automatically from your billing data.
Session replay
Watch real user sessions to find friction you would never spot in aggregate data.
Alerts & anomalies
Get notified when a key metric drops unexpectedly. Catch problems before users do.
Customers
Teams who shipped faster.
Luma showed us that 60% of our trial users never reached the aha moment. We fixed the onboarding flow and conversion jumped 40% in a month.
We replaced four separate analytics tools with Luma. The funnel analysis alone is worth ten times what we pay.
The session replay feature is the best product decision insight I've ever had access to. We shipped three features we would have shipped wrong.
Pricing
Start free. Scale as you grow.
All plans include a 14-day free trial. No credit card required.
Starter
For solo founders and early-stage products.
- Up to 1,000 monthly usersn5 funnelsn30-day data retentionnBasic event trackingnEmail support
Most popular
Growth
For growing teams who need the full picture.
- Up to 50,000 monthly usersnUnlimited funnelsn12-month data retentionnSession replay (500 sessions/mo)nRevenue analyticsnSlack alertsnPriority support
Scale
For mature products with complex analytics needs.
- Unlimited usersnUnlimited funnelsn36-month data retentionnUnlimited session replaynCohort analysisnCustom dashboardsnSSO & audit lognDedicated CSM
FAQ